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Canal,
Scottsdale’s New Haute Cuisine Eatery, Fuses Food &
Fashion
With A Dynamic Visual Identity By Nocturnal Graphic
Design Studio
PHOENIX, AZ – Nocturnal Graphic Design Studio has
provided their branding expertise to noted developer
Fred Unger’s exciting new restaurant, Canal, located
within Scottsdale’s dynamic SouthBridge corridor. The
unveiling of the Canal brand is the latest on a
distinguished roster of successful restaurant brand
launches for the acclaimed Phoenix-based graphic design
firm.
Canal is located in the heart of SouthBridge’s upscale
shopping area The Mix – a collection of trendsetting
fashion boutiques and eclectic shops, hand picked by
successful retailer Jennifer Croll – and brings a
sophisticated blend of haute cuisine and haute couture
to Scottsdale. “Fashion is a key component to Canal, and
visually the restaurant needed to feel like a seamless
extension of The Mix, while maintaining a distinct
identity of it’s own,” explains Nocturnal Creative
Director, Ken Peters. Indeed, in addition to upscale
dining Canal is designed to host a variety of
fashion-themed events, and features a fashion runway
snaking right through the dining room, with a
state-of-the-art video wall backdrop. Nocturnal’s
award-winning track record of successful brand
development for some of the Valley’s most notable
fashion boutiques and restaurants provided the insight
needed to integrate these two worlds
into one unparalleled brand. Nocturnal worked closely
with Mr. Unger and his team, including Executive Chef
Justin Beckett, as well as with Ms. Croll, and project
architects from Allen + Philp to ensure that the Canal
brand met everyone’s needs and made the right emotional
connection with consumers. “This project presented many
unique challenges, but collaboration was very open,
creative, and constructive”, says Peters. To visually
articulate the fusion of food and fashion Nocturnal
designed a sleek, sexy, ultra-modern visual identity
reminiscent of contemporary fashion’s most elite labels.
The visual language of the brand is a study in
contrasts. Soft, sophisticated hues anchored by warm,
gray neutrals, and punctuated with bold harvest gold
accents, pair with minimal geometric shapes creating an
economy of color and form that is at once subtle yet
dominant. Clean, contemporary typefaces mingle freely
with flowing, hand-drawn script text on menus and other
printed collateral, blending old and new with a refined
approachability. Elegant photography in subdued tones
ads depth and a touch of European flair with amorphous,
metaphorical hints of flowers, shimmering water,
delicate lace, glistening tableware, and exotic
androgynous models. Branded graphic elements were
applied to menus, uniforms, exterior signage, interior
decor, carry-out bags and containers, gift cards,
comment cards, and more. To complement the printed brand
Nocturnal, in conjunction with strategic partner Perk
Develop, created a stunning web site (www.canalaz.com)
which utilizes state-of-the-art technology to virtually
convey the dynamic energy of the Canal experience. From
print to pixel every consumer touchpoint was
thoughtfully designed to create an indelible brand.
Nocturnal has also collaborated with a variety of other
notable Valley restaurateurs, including Fox Restaurant
Concepts on branding and visual identity development of
their offerings The Counter, The Greene House, Montana
Avenue, Blanco, Tacos & Tequila, and the Scottsdale
Waterfront’s Olive & Ivy. Nocturnal has also developed
branding for Patsy Grimaldi’s Pizzerias, in preparation
for their national expansion, and has just completed
branding and launch for Café Development Company’s new
Mesa sports grill, Atomic 29, and is in the process of
revamping and relaunching the brand for their Old Town
Scottsdale concept, Café Carumba. In addition to the
restaurant industry Nocturnal services a broad range of
clientele in a variety of sectors including;
hospitality, specialty boutique retail, and more.
Through innovative thinking and creative design
solutions Nocturnal helps it’s clients connect with
consumers, build brand value and succeed.
Nocturnal Graphic Design
Studio provides comprehensive creative services
specializing in brand development and corporate
image for large and small businesses in all
industries. For more information about
Nocturnal, please contact Ken Peters, Creative
Director, at ken@nocturnaldesign.com. Nocturnal
Graphic Design Studio is a member of the
American Institute of Graphic Arts (AIGA). To
view samples from Nocturnal’s portfolio, visit
www.nocturnaldesign.com
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