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Southwest Fashion and its Renegade Influence
By C. Bruedigam

Fashion has been a part of the southwest as long as there have been inhabitants here. Many of the later fashions were brought to this area by the wives of the men who settled here. Others were cultural attire of indigenous peoples, and some were adapted to suit life here in the southwest. From the pueblo women to the boom of the railroad, to the influx of artists, writers and healers, to the hippies of the sixties, to the world trade center and Market Hall in Dallas, Texas, fashion in the southwest has traveled a road full of creative, practical, alternative and most importantly, unique blends that evolved into what we know today as "southwestern style."

Of outlaw queen Belle Star, in Texas, late 1800s, From Wikipedia, "Belle always harbored a strong sense of style, which would feed into her later legend. A crack shot, she used to ride sidesaddle while dressed in a black velvet riding habit and a plumed hat, carrying two pistols, with cartridge belts across her hips."


Portrait of Belle Starr - Photo Wikipedia

Photo - Wikimedia
A wild western Amazon. The noted Belle Starr is arrested on the border of Indian Territory and being released on bail vanishes on horseback." Wood engraving in The National Police Gazette (1886 May 22), p. 16.

Source U.S. Library of Congress [1], Prints & Photographs Division. Reproduction number LC_USZ62_63912. Date 22 May 1886(1886_05_22) Author The National Police Gazette

 


And there was Lillian Smith (1871 – 1930) a young sharpshooter who joined Buffalo Bill's Wild West Show at the age of fifteen. She was billed as "the champion California huntress," and was a direct rival to Annie Oakley in the show, Lillian enjoyed flashy clothing and had a reputation as a "shameless flirt."  (Wikipedia).

Then came Bonnie Parker.  In the 1930s, the heat was on, onto Bonnie and Clyde. Bonnie Parker and Clyde Barrow, natives of North Texas turned bank-robbers, who notoriously kept the headlines tripping to keep up. Parker’s petite blonde and fashionable looks likely helped to propel her criminal antics to a 30s diva-like status.


Bonnie Parker sometime between 1932 and 1934 in front
of a Ford Model 18 - Wikimedia

My grandmother lived in Duncanville, Texas, during the same time period as Parker, and was many times reminiscent of the glamour-like celebrity image Parker projected. There was probably not a woman around who didn’t at least follow Parker in the news, and likely a few who would rush to copy her style. And though Faye Dunaway’s portrayal of Parker in the 1967 film, Bonnie and Clyde, sparked a resurgence of the thirties’ style in the sixties, it was Parker herself who truly set the pace.


Cultural Influence

The colorful influence from the Hispanic and Native American cultures have given southwest fashions their reputation for unique textiles and colorful blends including beaded work, leather, and weaves. The hippies of the 60s left their mark on our clothing as well with the introduction of tie-dye, loose flowing skirts and blouses. The working cowboys and cowgirls of the southwest have donated boots, bandanas, hats and jeans.

Fashion is also a form of artistic expression and perhaps second only to the runways of Paris and New York, the southwestern united states has been evident of this for many decades. The influx of artistic personalities into the southwest, particularly, New Mexico, from as early as the late eighteen hundreds and the turn of the century brought with them not only a flair for the creative but a spark that exudes to this day for the different, the unique, the unusual and this too is evident in our styles.

The arrival of the likes of the celebrated and wealthy, such as Mabel Dodge Luhan in 1919, and Georgia O’Keeffe in 1929, certainly may have contributed to the iconic fashions developing in the area. O’Keeffe’s use of color and larger-than life floral creations brought a new wave of color and femininity into the lives of women everywhere, and especially where she lived and worked in New Mexico.


Georgia O'Keeffe, 1915, during her time
at the University of Virginia.
Photographer: Rufus W. Holsinger

Her influence is still evident today in the works of designers like Celeste Sotola, who has gained empowerment by Okeeffe and her interpretation of the eloquent beauty the southwest holds.  O'Keeffe's vision of seeing the great in the small, her understanding of the emotional "breath" of a color, her strength and courage to not care what others thought, these are the tools of a twenty first century artist.  Living long and strong, O'Keeffe's work is a constant influence and guide to Sotola. The fluid shapes of O'Keeffe become still in time; they move in strength, they move in silence, they can be seen in so many other materials  like fabrics, clouds, or a quiet desert dried cow skull.  "Okeeffe has stopped time for me, I see better, I understand color as breathable emotion, I am grateful for her existence," says Sotola.
 


Amber Poppy by Celeste Sotola
 

These women set their own styles in the southwest, while at the same time influencing our own, an influence that continues today.

(Also See The New York Post article on Bonnie and Clyde-inspired fashion, May 18, 2009, at http://www.nypost.com/photos/galleries/entertainment/fashion/pp_20090518_bonnie_clyde_fashion/photo01.htm  with shots from designers such as Lauren and Pucci.)

 

 


Montana Dreamwear


O'Keeffe-inspired black Spanish crown hat with skull and gold coin

This homage to Okeeffe is my belief in the strength and power you channel by wearing your inspiration---designer Celeste Sotola


 

Museum of New Mexico 
Santa Fe, NM 

505-476-5001 |


 

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