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Hit the Runway Slopeside at Aspen Fashion Week 2010 March 14th
to March 19th
Aspen, CO – Aspen, home
to winter luxury, announces that the 2nd Annual Aspen
Fashion Week will take place from March 14th to March
19th, after a teaser in 2009. Aspen Fashion Week is a
destination fashion event designed to showcase and
market winter resort, ski and technical outerwear in the
home and playground of the most stylish (mountain)
winter town. With high-energy slopeside runway events,
daily après ski fashion shows, in-store presentations,
on-mountain events and late night fashionable soirées,
2010 will continue to be the hottest fashion, lifestyle
and consumer event to hit the Rockies.
"The second Aspen Fashion
Week is quickly developing into a must on the fashion
and entertainment calendar," said Lisa Johnson. "Aspen
is prime for an event of this caliber; world class
designers, young designers and brands with unique art
programs, film screenings, models and music. The
opportunities are limitless, truly limitless."
W magazine will kick off
the week long event with their annual opening night
party. The schedule will include on-mountain activities
with Heidiski, Marmot, Kjus, and High Society Free Ride.
All day access to the Aspen Club & Spa. All day make-up
services by Nars at Cos Bar. In-store events with J.
Crew (featuring Creative Director Jenna Lyons),
Burberry, The Gallerie, Pitkin Co. and a Calypso pop-up
shop. Après ski fashion shows and presentations with
Marmot, Kjus, Victorinox, D&E, Hellly Hansen, Obermeyer,
Wellensteyn, Authier, Gray, Gabriel Conroy and Christian
Siriano. Screenings of Douglas Keeve’s films - Hotel
Gramercy Park, Seamless, Unzipped and Fashion Kingdom
aka Naomi Conquers Africa, hosted by Naomi Campbell.
FEED Founders Lauren Bush and Ellen Gustafson will host
an evening of music with John Forte at Aspen’s famous
Belly Up.
The Aspen Fashion Week
2010 media partners include W magazine, Aspen Magazine,
Aspen Peak, SNOW magazine, Plum TV and LUXE magazine.
Plum TV will be on site producing daily live content
that will include interviews with VIPs, celebrity
designers, and editors (as experts in their field).
Hotel partners include
The Sky Hotel, St. Regis Aspen Resort, The Little Nell,
Aspen Meadows Resort, Limelight Lodge, Hotel Aspen, the
Molly Gibson and Frias Properties. Quintessentially, a
private members club with global concierge service, has
partnered with Aspen Fashion Week to create travel
packages and be the onsite concierge. Famed celebrity
hairstylist David Babaii is the event’s official stylist
and will be providing haircare products from David
Babaii for Wild Aid collection, an exciting line of
products in collaboration with Kate Hudson.
Aspen Fashion Week has
partnered with FEED as the official charitable partner
and they will launch their FEED Nature bag exclusively
on-site at Aspen Fashion Week. Proceeds from the FEED
Nature bag will benefit earthquake victims in Haiti. The
goal of FEED Projects is to market and sell as many FEED
bags as possible and to feed and educate the world's 400
million hungry children. FEED Projects was started in
2007 by Lauren Bush, an honorary spokesperson for the
United Nations World Food Program, and Ellen Gustafson,
a former United Nations communications officer. The FEED
Foundation is the FEED non-profit arm that raises money
and awareness for sustainable global food systems
interventions, like school-feeding.
www.aspenfashionweek.com
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