Inaugural Fashion Show Struts the Essence of Mid-Century Style with Authentic Vintage Duds Featuring classic couture of Robert Black

Valley Vintage– A Fashion Experience, to benefit Florence Crittenton
 

SCOTTSDALE, Ariz. – A groundbreaking celebration in fashion, aptly dubbed Valley Vintage – A Fashion Experience, www.valleyvintageexperience.com, will hit the runway for the first time at Scottsdale’s swanky Hotel Valley Ho on Friday, October 29, 2010. An immersion into mid-century style, the event is designed from beginning to end as a true-to-life 1950s experience with red carpet couture, live retro jazz, even kitschy triangle sandwiches. Tickets begin at $250 for VIP entry, which includes admission to the pre and after party, and $50 for general admission. They are available for purchase now at www.valleyvintageexperience.com

models in Robert Black couture

Sharing his sophisticated vintage collection, Valley fashion icon, Robert Black of Fashion by Robert Black www.fashionbyrobertblack.com, will show off looks from classic daywear to elegant evening wear. Guests will be inspired by one-of-a-kind pieces from the legendary Hollywood designers who dressed Marilyn Monroe, Elizabeth Taylor and Grace Kelly. Thus, uncharacteristic of most catwalks, Valley Vintage will feature actual designer pieces of the mid-century, not a modern representation of classic couture.

models in Robert Black swimwear

The hand-sewn, custom swim handiwork of local designer Monique Fagre www.moniquefagre.com will also strut its stuff on the runway, showcasing the playful, but sleek design of mid-century swimwear. A new line of distinctive period pieces is specifically designed for debut at the event.

“Down to the last detail, Valley Vintage will be a fantastic neo-retro experience including a narrated, circular runway fashion show, which is true to the time,” says Veronique James, architect of the upcoming event and principal of The James Agency. “But while our guests soak up the authentic 1950s atmosphere they will also be contributing to a very fitting cause. Because of its local beneficiary, Florence Crittenton, Valley Vintage will pave a brighter future for young women throughout the Valley.”

The mission of Florence Crittenton www.flocrit.org is to give safety, hope and opportunity to at-risk young women, many of whom are overcoming issues related to abuse and neglect. The lives of nearly 2,000 young women across the Valley are improved by the organization each year.

Partnering in the inaugural event are creator Veronique James, principal of lifestyle savvy creative firm The James Agency, the iconic Hotel Valley Ho in Scottsdale, the dynamic, all-female public relations firm KWPR Group, Inc., and the talented FORD/Robert Black modeling agency. “While there are other high profile fashion shows throughout the Valley, we are proud of our unique vision for this event, as well as our commitment to Florence Crittenton. We have no doubt that Valley Vintage will quickly become one of the premier annual fashion events in the Valley.”

OVERVIEW: A groundbreaking celebration in fashion, Valley Vintage is an immersion into mid-century style. The event is designed from beginning to end as a true-to-life 1950s experience. Authentic red carpet couture will hit the runway as a day-in-the-life of the 1956 woman is narrated for the audience. A VIP Rooftop Reception precedes the fashion show complete with Manhattan drinks and kitschy triangle sandwiches.

THE SHOW: FASHION by Robert Black: One of the Valley’s most recognizable fashion names, award-winning icon and author Robert Black and partner Doreen Picerne showcase their vintage collection on the runway. Featuring one-of-a-kind red-carpet couture created by legendary Hollywood designers and modernized pieces with a retro flair; the show will have everything from classic daywear to elegant eveningwear.

Monique Fagre: A custom-created 1950s-esque swimwear line featuring distinctive, hand-sewn artistry will also sashay down the Valley Vintage runway. Monique Fagre meticulously invents every personal swim masterpiece – each a certified, one-of-a-kind creation. The line is featured in fine boutiques and resorts throughout the Valley and uniformly receives rave reviews. Its innate capacity to please the eye and sooth the soul portends its imminent ascent onto the world fashion scene.

The Martini Kings: Named the number one live event band in Los Angeles by MyFoxLA.com, The Martini Kings will score the show with their unique brand of retro jazz. From wowing red carpet celebrities at The Academy Awards to performing on HBO’s hit show Entourage, The Martini Kings are a perennial favorite with Hollywood’s A-list.

PRODUCTION: Under the direction of the FORD/Robert Black Agency, models will glide down 150 feet of a custom-crafted, elevated runway, circling amongst VIP tables and arches through the general audience. With little separation between models and audience, the dynamic, fluid show features unparalleled lighting and set design.

BENEFICIARY: Florence Crittenton improves the lives of nearly 2,000 young women and their families across the Valley each year by helping them overcome issues related to abuse and neglect. Their mission is to give safety, hope and opportunity to at-risk young women.

TICKETS: Premium VIP - $400; Runway VIP - $250; General Admission - $50

EVENT DETAILS: October 29th, 2010
VIP Rooftop Reception begins at 6:00 p.m.
Fashion Experience doors open at 7:30 p.m.

VENUE: Hotel Valley Ho Palm Courtyard
6850 E. Main St, Scottsdale, AZ 85251, (480) 248-2000
http://www.valleyvintageexperience.com

More about Valley Vintage – A Fashion Experience
The Valley Vintage Fashion Experience is the Valley's newest premier fashion event to be held Friday, October 29, 2010 at the Hotel Valley Ho. In its inaugural year, the event will be complete with a pre-show VIP event, staged period actors for models, authentic 1950s eats, a cash bar featuring top-shelf mid-century brand liquors, live retro jazz, classic cars and jewelry, and a hip after-party. The event will benefit Florence Crittenton of Arizona, a non-profit 501C(3) organization that has served Arizona's youth and their families for well more than a century.

For more information about Valley Vintage, or for tickets, please visit: www.valleyvintageexperience.com.