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Southwest Flair is a high gloss monthly online magazine in the Southwest
U.S. featuring the beautiful and unique fashions and styles of our
region. It is focused
to an audience of upscale females looking for a little more; slightly alternative,
artistic, intelligent and open-minded.
Southwestern Flair is published to inform, assist, and attract. For those
wanting to see and stay abreast of the beautiful fashions in the Southwest, read about alternative lifestyles,
cuisine, the arts, health and beauty and exceptional getaways. Keeping our readers
up-to-date and intrigued about "Southwest Style."
Southwest Flair covers:
Fashion
The arts – performing, visual, musical
Getaways in the Southwest
Southwest cuisine
Natural health and beauty
Alternative lifestyles
Regional events
Our demographics are:
Female
47 years
65% married
20% never married
15% divorced
Average income $66,258
38% college degree
27% some college
23% post grad
37% professional
73% employed
17% retired
70% homeowners
Their interests in the Southwest are:
27% shopping
11% historical/museums
14% rural sightseeing
10% city/urban sightseeing
15% family/social events
avg spent $454 per day in Southwest when traveling
Southwest Flair launched in January 2005.
Targeted readers interested specifically
in the Southwest US.
The average visitor reads 3 articles
70% of our visitors bookmark for return
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