MEDIA KIT
SOUTHWEST FLAIR
Add a Little Southwest Flair to your advertising!
Editorial Overview
Southwest Flair is a high gloss monthly online magazine of the Southwest
featuring articles on alternative and southwest lifestyle. It is focused
to an audience of upscale females looking for a little more; slightly alternative,
artistic, intelligent and open-minded.
Southwestern Flair is published to inform, assist, and attract. For those
wanting to read about alternative lifestyle, culture, travel, gardening, regional events, great
recipes, fashions, decor, and anything else Southwest. Keeping our readers
up-to-date and intrigued about the "Southwest" state of mind.
Southwest Flair covers:
The arts – performing, visual, music
Southwestern homes (interior design, furnishings, gardening and landscapes,
creating a southwestern environment, green living)
Travel in the Southwest
Southwest culture, fashion, and cuisine
Natural health and beauty
Alternative lifestyle
Regional events
Our demographics are:
Female
47 years
65% married
20% never married
15% divorced
Average income $66,258
38% college degree
27% some college
23% post grad
37% professional
73% employed
17% retired
70% homeowners
Their interests in the Southwest are:
27% shopping
11% historical/museums
14% rural sightseeing
10% city/urban sightseeing
15% family/social events
avg spent $454 per day in Southwest when traveling
Southwest Flair launched in January 2005.
Readership – 10,000+ unique monthly visitors and still growing
Targeted readers interested specifically
in the Southwest US.
The average visitor reads 3 articles
50% of our visitors bookmark for return
Click Here for our upcoming
Editorial Calendar
Block ads are available in the columns next to an article for the following
sizes and rates:
Unlike print magazines, our online magazine remains online and
archived for readers to continue to enjoy giving it a permanent
shelf-life.
 (160w x 90h):
$450 1 month (all articles and ads
remain archived, readable and searchable)
 (160w x 180h)
$900 1 month (all articles
and ads remain archived, readable and searchable)
 (160w x 360h)
$1200 1 month, (all articles and
ads remain archived, readable and searchable)
Full page/article sponsorship/skyscraper in current issue
(all articles and ads remain archived, readable and searchable)
$2400 1 month
Back Issues - ads are 50% off
the rate - Visitors continue to find and enjoy our past articles,
entering much of the time through the search engines when searching a
word or phrase within our articles, so these articles provide plenty
of continued exposure with a permanent shelf-life.
Hot link in article
$300 permanent
Sponsorship in monthly e-news to our
subscribers
$450 one time
Editorial Content - limited but available.
Please contact us for details.
For assistance with your advertising selections, please email cherylb @ ziamediagroup dot com or call 505-714-1473.
Southwest Flair is a publication of Zia Media
Group. Other Zia Media Group Publications include:
Guidebook America -
www.guidebookamerica.com Online US Travel directory, articles.
Discover New Mexico -
www.discovernewmexico.com Website and directory, articles.
Contact us about advertising at any of our
publications online.
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